Top 10 Ways to Optimize YouTube Videos for SEO
But of course, you should also be aware of certain tips that can boost the power of your YouTube video. By incorporating these simple yet definitely helpful points, your video marketing chores for SEO can just give you more than you expected results.
Top 10 ways to optimize YouTube videos for SEO Optimization
Tip 1: Be Original
Before anything else, create a video that’s original and representative of your business. As much as possible be creative, quirky and interactive, as you are not only educating your target audience about your brand and business; you also give them a reason to purchase your products and services.
Tip 2: Use the Right Keywords for Your Video Titles
When uploading a video on YouTube, make sure that your title contains keywords that describe your niche. This way your video can be indexed by Google, and likewise be included in page rankings.
Tip 3: Place your Watermark on the Video
Videos, like other types of content, may be stolen or copied by others. Hence, to prevent this from happening, it’s best that you add your watermark on the videos you create. By doing this, you not only protect your content, but at the same time promote your brand to your target viewers.
Tip 4: KISS
Uploading videos on YouTube doesn’t have to last more than 5 minutes. Actually, the average length of a video that you should upload is around 3 minutes. You get to entertain and educate your audience at the same time without making them feel bored in the process. In essence, Keep It Short and Simple.
Tip 5: Optimize Your Account Details
When creating a YouTube account, you must use not only your brand name, but as well as the relevant keywords that describe your business. It’s not only your videos that get indexed, but as well as your accounts. The right keywords should also be present in your profile information, so that when viewers check out your channel they know what to expect.
Tip 6: Use SEO-friendly URLS
While you can’t just edit your video url, you can add your brand’s link on your video’s description. Make sure that the urls that you add contain the keywords or phrases of your video, so your audiences-as well as search engines, will be guided to your site accordingly. Urls should likewise be placed on the upper part of the description section, so they will be the first to be seen along with your video.
Tip 7: Activate a Channel with Multiple Videos
Don’t just be content with one to two videos that promote your brand; it is actually more profitable if you post regularly in your YouTube channel. Your viewers will have something to look forward to from to time, and they are kept updated with what your brand has to offer.
Tip 8: Allow Comments, Ratings and Likes
Be democratic. Let your viewers say what they want to say about your video on the comments, likes and ratings section. Whether they like/dislike/rate/say good/say bad things, the word about your business will still spread throughout the online community like wildfire.
Tip 9: Utilize your Video Description
Most people take the description box for granted-they don’t know it offers a highly useful space to promote their business. Hence, make sure that you provide educational and promising descriptions about your video on that specific box, so that your audiences could get to know more about your offers right on the spot.
Tip 10: Spread your Video!
You don’t just have to stay stuck with YouTube; there are many video marketing sites in which you can promote your Youtube links, such as DailyMotion, Metacafe, Vimeo, etc. When you’re present in these sites, the more exposure your video gets.
To simply put it, don’t ever upload a video to YouTube without any (SEO) Search Engine Optimization strategy.
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Written by Salman SiddiqeeSalman Siddiqee is an Internet Marketing Trainer, Consultant and Strategist.